Audit

Current-site issues and rebuild priorities

The current Squarespace site has the right raw material: bold brand color, many real photos, clear service times, a direct Plan My Visit CTA, and useful ministry pages. The rebuild should reduce decision friction by reorganizing that material around first-time visitor confidence.

Conversion

Plan My Visit is repeated, but not always supported

The CTA appears frequently, but strongest support points such as front-row parking, kids pre-registration, a tour, free gift, exact service times, and first-visit expectations should sit closer to the first CTA.

Trust

Kids safety proof should move higher

Rad Kids content includes security tags, photo policy, diaper/restroom rules, and first-visit guidance. Parents should not have to leave the homepage to understand these trust points.

Information Architecture

Next steps need a clearer sequence

Welcome Party, Serve 101, Rad Groups, Rad Kids, Rad YTH, Rad Girl, and Rad Men are valuable, but they need one shared "what happens after Sunday" journey.

SEO

Local church topics need distinct page ownership

The current site targets Church in Kyle TX well, but should expand topic ownership across New Here, Kids Ministry, Youth Ministry, Groups, Online Church, Sermons, and Kyle/Buda local intent.

Performance

Image delivery should be localized and responsive

The current site relies on Squarespace-hosted photos, YouTube thumbnails, map tiles, and signed screenshot/media URLs. The report app localizes used image assets to WebP variants; the future site should keep this pattern.

Long-page rhythm needs stronger wayfinding

The homepage has useful sections, but guests need persistent anchors for Times, Kids, Messages, Next Steps, and Visit so they can compare quickly on mobile.

Accessibility

Final build needs heading, focus, and contrast verification

The report uses accessible patterns, but a production rebuild should audit real forms, embedded maps, Church Center links, keyboard focus, reduced motion, and color contrast.

Acceptance criteria for the rebuild

First screen includes service times, location, Plan My Visit, and a direct expectation-setting promise.

Kids safety and check-in details are visible before or immediately after the first CTA.

New Here, Kids, Youth, Groups, Messages, and Next Steps each have clear search-intent ownership.

Every above-the-fold image uses local optimized assets with width/height or stable aspect ratio.

Church Center, YouTube, maps, and giving links are clearly labeled as external paths.

The homepage can be reviewed at mobile and desktop widths without overlapping text, unstable cards, or hidden CTAs.

Source pages inspected

Page	Role	Audit note	URL
Home	Primary first-visit landing page	Strong brand energy, repeated Plan My Visit CTA, location/service times, kids/youth/groups, pastor note, FAQ, recent messages, and map content.	Open
About	Beliefs and values	Communicates people-first values, but the path back to visitor action can be made more explicit.	Open
Kids	Parent trust page	Useful safety details: security tags, volunteer photo policy, diaper/restroom rules, and birth through fifth grade scope.	Open
Youth	Student ministry page	Positions RAD YTH around community, authenticity, and fun, with room for clearer parent-facing logistics.	Open
Groups	Community path	Explains Rad Groups as a place for lifelong friends and spiritual growth; needs stronger connection to first-month journey.	Open
Next Steps	Connection funnel	Welcome Party and Serve 101 are strong next-step concepts that should be surfaced earlier and sequenced after Plan My Visit.	Open